Scholarly interest in fantasy sports continues to grow, as evidenced by the increased number of journal articles, books, and conference presentations aimed at understanding this form of mediated sports. This panel will examine how traditional and not-so-traditional methods and research techniques have been brought to bear in studying this media consumer. Moreover, panelists will also discuss unique challenges of employing surveys, interviews, eye-tracking and other methods to understand this online behavior. Moderator: Andrew Billings, University of Alabama Panelists: Glenn Cummins, Texas Tech University Brody Ruihley, University of Cincinnati
